Today we’d like to introduce you to Heather Oliver.
Hi Heather, we’d love for you to start by introducing yourself.
I graduated from the University of Georgia in 2019 with a B.B.A. in Marketing with a Digital Marketing emphasis. After working on both the brand and agency sides of marketing – internally for a brand as their marketing lead and externally at a digital marketing agency – I decided I wanted to niche down and focus on delivering high-quality social media marketing for small, female-owned businesses.
In 2020, I launched Oliver & Co. Social. I saw that many small and mid-sized businesses knew they needed to be on social media but didn’t have the time, expertise, or resources to do it effectively. I wanted to become an extension of their team, helping them build a meaningful online presence while allowing them to focus on running their business.
Today, Oliver & Co. Social has grown into a boutique social media and digital strategy business serving clients across a wide range of industries, including healthcare, real estate, hospitality, retail, professional services, nonprofits, and more.
I partner with businesses to develop custom social media strategies, create engaging content, manage communities, oversee paid advertising campaigns, coordinate influencer and UGC partnerships, and track performance through detailed reporting and analytics. We also offer supplementary digital marketing services like email marketing and content/blog writing.
What began as a freelance business has evolved into long-term partnerships with clients across the country. My goal remains the same as it was in 2020: to help businesses tell their story, connect with the right audience, and turn their social media presence into a valuable business asset—not just another thing on their to-do list.
We all face challenges, but looking back would you describe it as a relatively smooth road?
One of the biggest challenges I’ve faced as a business owner has been earning credibility at a young age. When I first walk into a meeting, I’m often the youngest person in the room, and I know people don’t always expect the level of strategy and expertise I bring to the table.
Early on, I realized I couldn’t control first impressions, but I could control the quality of my work. So instead of trying to convince people with words, I let my results speak for themselves. Strong client relationships, measurable growth, and referrals have become my best credentials.
Now, I actually see my age as an advantage. I stay on top of the latest platforms, trends, and digital strategies while pairing that with a solid marketing foundation and real business experience. Once clients see the strategy behind my work and the results it delivers, any initial assumptions disappear pretty quickly.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
What sets Oliver & Co. Social apart is the level of personal attention every client receives. When you hire me, you’re working directly with me, not an account manager, not a junior coordinator, and not someone you’ve never met.
From strategy and content planning to copywriting, reporting, and communication, I’m involved every step of the way. That means I have a deep understanding of your business, your goals, and your brand voice, and nothing gets lost in translation.
As a boutique business, I’m able to provide a highly personalized experience. I’m intentional about the number of clients I take on so each one receives the time, creativity, and strategic thinking they deserve. My clients aren’t passed from person to person; they have a dedicated marketing partner who knows their business inside and out.
For many businesses, that level of consistency and collaboration is invaluable. You’re not just hiring someone to post on social media; you’re gaining a trusted extension of your team that’s invested in your long-term success.
What do you like best about our city? What do you like least?
We initially launched in Augusta, Georgia and have now relocated to Birmingham, Alabama. While I’m still a Georgia Bulldog at heart, Alabama has grown one me – particularly Birmingham’s big foodie scene! There are so many great restaurants here and small businesses that are thriving. Whether I’m at the Saturday morning market at Pepper Place or meeting friends for dinner at Chez Fon Fon, there delightful bites never end!
Pricing:
- Social Media Management Packages start at $750+
- Email Marketing starts at $200/month
- Hourly Consulting $75/hour
- Content/Blog Writing $150/month
Contact Info:
- Website: https://oliverandco.social/
- Instagram: https://www.instagram.com/oliverandco.social
- Facebook: https://www.facebook.com/OliverandCoSocial/
- LinkedIn: https://www.linkedin.com/in/heather-oliver-b23603110/
