Today we’d like to introduce you to April M. Chaney.
Hi April M., it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Started in Cosmetics retail in late 1900’s lol. Working in High end Retail store cosmetic department. I went to Los Angeles on Vacation in 2003 while there I stayed and moved there and worked in cosmetics for brands Armani Laura mercier and NArs in Beverly Hills. I ended up working in production starting in 2007 as an assistant to Celebrity makeup artist at Cloutier Heather Currie, Erin Monroe, and Collier Strong. Eventually joined local 706 makeup and hair union in California in 2015. I started department heading major network television shows and movies. I also went back to esthetician school, I graduated from Academy of beauty in Culver City Ca in 2015 and open a facial practice in Beverly Hills. After 22 years in Los Angeles. ( long vacay huh)
In 2025 I moved back to birmingham, alabama where I opened a facial salon continue to travel the country with my Celebrity Clientele, also travel to Cali for award shows and maintain my c education. Since moving back to birmingham I get to spend more time with my fav 2 Seniors my Parents. & Nephew Phoenix. I enjoy meeting new people from all over the globe and have clients travel to me from Nyc, AtL and Kansas City for my Signature Glow Facial.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Sometime struggles occur they anre inevitable and I have to ask God for discernment and what’s the best move to make. if it’s time for me to grow or just stand still.
Every time I pivot or move my business is blessed.
As you know, we’re big fans of Chaney Esthetics And Beauty . For our readers who might not be as familiar what can you tell them about the brand?
Chaney Esthetics & Beauty is a beauty and self-care brand centered around helping clients look and feel their best through personalized esthetic services and makeup services . We believe beauty is occurs by listening to what the clients needs are, so that our services match their lifestyle, and how they want to feel when they leave our space.
We specialize in esthetic services that prioritize healthy skin with the brand Epicutis , beautiful skin while also creating an experience that feels relaxing, intentional, and personal. Whether a client is coming in for maintenance, addressing specific skin concerns, preparing for a special occasion, or simply taking time for themselves, our goal is for them to leave feeling refreshed, confident, and cared for.
What sets Chaney Esthetics & Beauty apart is the combination of personalized care, attention to detail, and the relationship we build with our clients. We want every appointment to feel like more than just a service. It is an opportunity to educate, connect, and create a beauty routine that makes sense for each individual. We take pride in creating an environment where clients feel comfortable, seen, and confident in their own skin.
One of the things I am most proud of from a brand perspective is how Chaney Esthetics & Beauty continues to represent my vision of beauty: intentional, authentic, feminine, and confidence-driven. Building a brand that reflects who I am while also making clients feel valued and beautiful is incredibly meaningful to me. I am proud of the trust our clients place in us and of the relationships that have grown along the way.
I want readers to know that Chaney Esthetics & Beauty is about more than a facial & makeup salon. It is about confidence, self-care, education, and creating a space where beauty and wellness can come together. Our services are designed to help clients invest in themselves — not just for how they look, but for how they feel.
As the brand continues to grow, I want Chaney Esthetics & Beauty to be known for exceptional service, beautiful results, genuine client relationships, and an experience that keeps people coming back. My vision is to continue building a beauty brand that inspires clients to make themselves a priority and reminds them that taking care of themselves is always worth it there someone special
Do you have any memories from childhood that you can share with us?
Going to my grandma and aunt house for part of the summer and parents taking us on Vacation across the country in a 1990 Chevy van
Contact Info:
- Website: https://chaneyestheticsandbeauty.com/
- Instagram: https://www.instagram.com/lirpamakeup/
- Facebook: https://www.facebook.com/april.m.chaney/
